Labor’s new Shadow Communications Minister Michelle Rowland says her Party needs a comprehensive look at the state of the Australian media landscape before deciding whether abolish the two-out-of-three rule, which prevents media organisations from owning a TV station, radio network and newspaper in the same market .
The 2 out of 3 cross media ownership rule was formed in 1987, with good intentions, they prevent cross-media consolidation in licence areas where the three platforms of radio, television and newspapers are present. They were created to ensure a diversity of media voices.
This is a case where historic legislation slowly turns into bad red tape.
This law does not even acknowledge the existence of the internet. Some argue against the abolition of this rule on the grounds of diversity of media. The fact is that there is more diversity than ever, streaming services such as Netflix, new forms of media such as Buzzfeed, are breaking the mould and disrupting the traditional media platforms that were relevant in the 80’s.
“I would also say any amendment